the development of thechamber.com.au transformed an established traditional business into a fully integrated e-commerce business. site design provided a comprehensive management engine with online administration for maintenance and membership, and a full event-management facility incorporating detailed information such as venue parking and personal guest requirements. the site allows online sale of chamber products and services, and membership transaction via a secure e-commerce gateway providing real-time transactions with st george bank. site functionality also provides for merchants to grow by developing their own ebib site, integrated into the commerce zone of the chamber site. This same e-commerce zone offered SME’s the opportunity to venture into their own online business minus the set-up overheads of creating a site themselves.